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Inscreased Usability gives an edge to SAS

Posted in Business Intelligence, Data Mining, SAS by Pankaj Gudimella on May 14, 2008

It’s been a busy spring for SAS Institute Inc., which recently unveiled version 9.2 release of its flagship business intelligence (BI) platform, picked up additional text mining and analytic technology (by acquiring Teragram), and announced an expansion of its relationship with data warehousing (DW) powerhouse Teradata Corp. (see http://esj.com/business_intelligence/article.aspx?EditorialsID=8813).

Despite a year of unprecedented consolidation in the BI market by a trio of BI giants (IBM Corp., Oracle Corp., and SAP AG), it’s business as usual at SAS, the Cary, N.C.-based BI, DW, and statistical analysis player, according to Ken Hausman, the company’s product marketing manager for data integration.

If anything, Hausman argues, rampant BI consolidation has only helped SAS refine its message. “There’s a certain part of our sales pitch that says SAS is a stable company, we’ve been around for 31 years, and we’ve had a fairly consistent focus over those years,” he comments. “With all that’s happened [with consolidation], that’s [a pitch that is] resonating with customers.” There’s also SAS’ focus on R&D, Hausman stresses. The company reinvests about one-fifth of its annual revenues into additional research and development activities.

Read more here.

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