The Data Mining Blog : Data Mining : Business Intelligence : Analytics : Marketing : Finance:

Your Mobile Phone Data —> Your Habits

Posted in Data Mining by Pankaj Gudimella on June 4, 2008

The whereabouts of more than 100,000 mobile phone users have been tracked in an attempt to build a comprehensive picture of human movements.

The study concludes that humans are creatures of habit, mostly visiting the same few spots time and time again.

Most people also move less than 10km on a regular basis, according to the study published in the journal Nature.

The results could be used to help prevent outbreaks of disease or forecast traffic, the scientists said.

“It would be wonderful if every [mobile] carrier could give universities access to their data because it’s so rich,” said Dr Marta Gonzalez of Northeastern University, Boston, US, and one of the authors of the paper.

Dr William Webb, head of research and development at the UK telecoms regulator, Ofcom, agreed that mobile phone data was still underexploited.

“This is just the tip of the iceberg,” he told BBC News.

More here from BBC

Advertisements
Tagged with: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: