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Data mining in the credit crisis

Posted in Analytics, Business Intelligence, Data Mining, NYTimes by Pankaj Gudimella on February 2, 2009

In recent months, American Express has gone far beyond simply checking your credit score and making sure you pay on time. The company has been looking at home prices in your area, the type of mortgage lender you’re using and whether small-business card customers work in an industry under siege. It has also been looking at how you spend your money, searching for patterns or similarities to other customers who have trouble paying their bills.

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