The Data Mining Blog : Data Mining : Business Intelligence : Analytics : Marketing : Finance:

Here comes behavioural targeting

Posted in Google, Online Marketing by Pankaj Gudimella on March 11, 2009

Google will monitor the web pages that individuals visit and the videos they watch on Youtube, which it owns, to compile a profile of each internet user. It will then use the information to serve up ads to viewers based on their interests. For example, someone with a history of browsing a lot of car websites would be sent car ads.

More here.

Advertisements
Tagged with: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: