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The analytics behind user interface

Posted in Uncategorized by Pankaj Gudimella on March 17, 2009

In 2008, Amazon brought in $19 billion, of which 70% came from media products, such as books, movies, and music. It’s not an accident that these products also make the best use of the reviews feature.

As we’ve watched Amazon customers make purchases on the site, we can clearly see that promoting the most helpful reviews has increased sales in these categories by 20%.(One out of every five customers decides to complete the purchase because of the strength of the reviews.) From this, we can project it has contributed to Amazon’s top line by $2.7 billion.

This is a case of a simple question – asked in the right way at the right time – that can have a dramatic affect on the success of the organization. Simple, subtle design once again proves it has great magical powers (and, in the right circumstances, very lucrative ones).

More from User Interface Engineering here.


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