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Here comes behavioural targeting

Posted in Google, Online Marketing by Pankaj Gudimella on March 11, 2009

Google will monitor the web pages that individuals visit and the videos they watch on Youtube, which it owns, to compile a profile of each internet user. It will then use the information to serve up ads to viewers based on their interests. For example, someone with a history of browsing a lot of car websites would be sent car ads.

More here.

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