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Save the local economy!

Posted in Uncategorized by Pankaj Gudimella on March 28, 2009

A cool idea to save your local economy.

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More here.

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New marketing school by Drayton Bird

Posted in Direct Marketing by Pankaj Gudimella on June 1, 2008

It is very interesting to learn that Drayton Bird, the man who according to David Ogilvy knows more about direct marketing than anyone else in the world, is starting a new marketing school in Europe.

Read more here.

Neuromarketing – The ad man’s ultimate tool

Posted in Advertising, Marketing, Neuromarketing by Pankaj Gudimella on April 3, 2008

A story by Nick Carr about Neuromarketing, the new tool in a marketer’s hand. Read more in the guardian article here.

At McLean Hospital, a prestigious psychiatric institution run by Harvard University, an advertising agency recently sponsored an experiment in which the brains of half-a-dozen young whiskey drinkers were scanned. The goal, according to a report in Business Week, was “to gauge the emotional power of various images, including college kids drinking cocktails on spring break, twentysomethings with flasks around a campfire, and older guys at a swanky bar”. The results were used to fine-tune an ad campaign for the maker of Jack Daniels.