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Email Marketing works for US Banks and Card Issuers

Posted in Direct Marketing, Email Marketing by Pankaj Gudimella on April 7, 2008

If you have a mailbox, it will come as no surprise that US credit card companies and other financial services firms spent more on direct marketing in 2007 than any other industry. Banks and credit card issuers are masters of mailing targeted offers, and that mail accounts for nearly 42% of their direct marketing budgets.

The DMA also said that banks and credit card direct marketers had a better return on investment in 2007 than did any other industry, at $13.37 per dollar spent.

More here from emarketer.