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New marketing school by Drayton Bird

Posted in Direct Marketing by Pankaj Gudimella on June 1, 2008

It is very interesting to learn that Drayton Bird, the man who according to David Ogilvy knows more about direct marketing than anyone else in the world, is starting a new marketing school in Europe.

Read more here.

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Email Marketing works for US Banks and Card Issuers

Posted in Direct Marketing, Email Marketing by Pankaj Gudimella on April 7, 2008

If you have a mailbox, it will come as no surprise that US credit card companies and other financial services firms spent more on direct marketing in 2007 than any other industry. Banks and credit card issuers are masters of mailing targeted offers, and that mail accounts for nearly 42% of their direct marketing budgets.

The DMA also said that banks and credit card direct marketers had a better return on investment in 2007 than did any other industry, at $13.37 per dollar spent.

More here from emarketer.

UK Consumers like Direct Marketing!

Posted in Direct Marketing, Experian by Pankaj Gudimella on April 7, 2008

Whisper the words ‘direct marketing’ to most people, and it is likely you will receive a barrage of abuse. But the latest research from the DMA UK claims consumers are much less opposed to direct techniques than they think they are.

The DMA’s Participation Media Report shows that only 22 per cent believe that direct mail had elicited a positive response from them in the past. However, when keeping a ‘direct communications diary’ as part of the research, the findings prove that direct mail actually elicited a positive response 44 per cent of the time.

DMA head of research Victoria Bytel was not shocked by these results. She says: “The gap between consumer perception and their actual behaviour certainly comes as no surprise. Previous research highlighting response rates, ROI and the value of direct marketing to the UK economy demonstrates its effectiveness.”

Read more here.

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infoUK to Debut at International Direct Marketing Fair (IDMF)

Posted in Direct Marketing by Pankaj Gudimella on March 31, 2008

infoUSA® (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing, and email marketing, today announced infoUK will make its official debut in the UK business information market at the International Direct Marketing Fair (IDMF) April 29-May 1 in London.

Read more from the press release.

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Social Network Analysis – Visualizations

Posted in Analytics, Campaign Analysis, Direct Marketing by Pankaj Gudimella on March 28, 2008

Visualization

Check out cool visualizations by FAS.research, a company which uses social network analysis for market analytics, sales and campaign strategies.