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Phorm Promises Deep Data Mining

Posted in Analytics, Business Intelligence, Data Mining by Pankaj Gudimella on March 27, 2008

Phorm, has created a tool that can track every single online action of a given consumer, based on data from that person’s Internet service provider. The trick for Phorm is to gain access to that data, and it is trying to negotiate deals with telephone and cable companies, like AT&T, Verizon and Comcast, that provide broadband service to millions.

More from NYTimes here.

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